Wan Chi Ming lion dance troupe with Pearl River Mart employees in front of Pearl River Mart's Soho location

Lunar New Year 2024 in Review: Food Photography, Mahjong Lessons, Flash Tattoos, and Fun

We had a rip-roaring good time ringing in the Year of the Dragon thanks to all the friends, family, fans, and customers who came out to celebrate with us. Here's a look back!

Food photography exhibition opening

Artists in the REUNION food photography exhibition at Pearl River Mart Soho

It was such a pleasure to kick off the season with the opening of REUNION: Food as Culture, Community, and Coming Home. The exhibition features the beautiful work of six prominent AAPI food photographers and was curated by Christine Wong, cook, author, and Pearl River Mart creative manager. REUNION is on view in our Soho gallery through April 21.

Talking Lunar New Year with Cindy Hsu and NY1

Pearl River Mart President Joanne Kwong with CBS news anchor Cindy Hsu and meteorologist John Elliott in CBS studios

Thanks to Lori Chung of NY1 for dropping by our Chelsea Market store and talking to Pearl River Mart President Joanne Kwong about how to celebrate Lunar New Year. And much appreciation to Cindy Hsu and CBS for welcoming Joanne back into the studio to chat about the Year of the Dragon and Lunar New Year customs throughout Asia.

Press shouts

Year of the Dragon Friendship Box items

Much appreciation to all the publications and websites that profiled Pearl River and our products, including The Strategist, CNN, Go Fug Yourself, Brit+Co, Hollywood Reporter, and Vice.

Lunar New Year Day lion dancing at Soho

Lion dancer on pole in front of NYC building

The first day of Lunar New Year wouldn't be complete without a showstopping performance from longtime friends, the Wan Chi Ming Lion Dragon team.

Anna Ye and friend at Anna Ye Tea tasting at Pearl River Mart Soho

We also welcomed tasting tables from vendor partners, Anna Ye Tea and Kimly Parc, who served up delicious Vietnamese tea and Korean latte.

Annual Chelsea Market Lunar New Year extravaganza

Ribbon dancer at Pearl River Mart's Lunar New Year celebration in Chelsea Market

It was such a fun and festive afternoon at Chelsea Market with:

  • Performances by ribbon dancers from the New York Chinese Cultural Center and the Wan Chi Ming Dragon and Lion team
  • Food and drinks from Pearl River Mart Foods vendors Kimbap Lab, The Laksa Shop, Mao's Bao, and Tea and Milk; guests Bessou, Nom Wah, and Rice Blossoms; and neighbor Dickson's
  • Activities from Michele Wong McSween, author of the Mandarin-language Gordon & Li Li books, and calligraphy teachers from the Chinese Children's Book Garden
  • Mahjong lessons from friend Sokie Lee (pictured below) and Pearl River Mart Creative Manager Christine Wong

People playing mahjong with woman instructing

Year of the Dragon Partying at Ray's

Party goers at Lunar New Year happy hour at Ray's bar

We ended the season with by co-hosting a Lunar New Year happy hour at Ray's, a Lower East Side hotspot co-owned by dear friend and longtime customer, actor Justin Theroux. Cocktails, flash tattoos, and friends — can't ask for more!

From our family to yours, here's to a fortuitous Year of the Dragon!

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